You Experience, We Understand

Mapping Emotions: Track and Visualise Emotional Journeys

SHOP

At Neuro XR, we bring the Human Experience to the heart of your business

We combine science with emotion to bring you deeper insights into your customers', audiences', and partners' feelings about the things you do - big and small.

Where we Excel

Advertising

Movies & TV

Improve the focus-group feedback you're used to with emotional heat-mapping. Real-time, instant data displaying every emotion you want to see - discover your advertisement's impact on a deeper level. Create the advertisements you want to see.

You can see your audience's reactions like never before. Visualise their excitement, enjoyment, relaxation or even fear, and leverage your new-found understanding to create the most impactful movies ever made. Put not just the movie, but the soul, into every seat.

Gaming & Development

Create the most immersive, enjoyable experiences ever with emotional heat-mapping. Follow your players on their journey through your games and discover exactly how they're feeling with each step.

Architecture & Design

Connect your design to their visitors like never before. With emotional heat-mapping you can discover the impact of every corner, every window and every wall. Bring the humanity into your space.

Creative

Simulation & Training

No matter what you're creating - whether it's music, poetry, or art - bring your process closer to the heart of your audience. Discover your impact on your audience and influence in a way you never thought possible.

Create the most impactful, effective and efficient training and simulation by discovering the reactions of every trainee. Discover the struggles, improvements and successes on a deeper level and connect with the mind of your participants.